One of the most common things I hear when I ask small businesses if they have a website is:
“I don’t think I need one because my town is so small"
"My customers aren’t online."
"I only sell at craft fairs"
"What I sell is too boring for its own website."
"Nobody is paying attention to little old me.”⠀⠀
I’m not trying to cause any fights here, but here’s the deal…I think you’re wrong.⠀⠀
When I owned my small-town bakery I garnered the attention of international wedding publications and blogs from my online presence. Were they buying cakes from me in my little town of 30,000 people?
What they were doing was engaging with my content, sharing it on their channels and spreading the word about my business – creating legitimacy for my brand!⠀⠀
This created a demand for my services, allowing me to book more clients, grow my business and sell more all from my small town, brick and mortar, nobody ever sees me outside of little old Wyoming business.⠀⠀
I see so many business owners who don't believe they need a website and suffer the consequences of that decision daily. Just imagine yourself in a new place, searching for a fun place to grab coffee and a snack. What do you do? Probably search Google, right?
If your choice is between the coffee shop with the beautiful images of the store, menu descriptions and rave reviews and the Google listing that hasn't been updated in years with no website to be seen, well, which one do you think you'd pick?
Or imagine your best friend just moved to a new town and is having a rough day. You want to surprise her by sending something to cheer her up. You search for artisan gifts in the area and find the perfect item to send her way. Well, if you don't have a website, I'm sorry, but you won't be found. End of story.
Things that go through a customers mind when they stumble into a beautiful, functional website are all things you want your audience thinking.
- Wow, this is beautiful!
- If I ever visit this area I have to check this out.
- I want to follow along to see where else I can find these products.
- I wonder if I could special order something from this business for my next event or for someone special.
- This person seems to know what they're doing.
- This business takes pride in their product.
- I want to know more!
(Okay, so maybe some of those things are subconscious, but they are factors in the game no doubt!)
Maybe this isn't enough to sell you on launching yet another platform for you to manage. I get it, you are busy and you don't want to dig into another project. I don't want to tell you to do more work, but what I do want is to see your business thrive. In order for it to be its very best, friend, it has to be present online. Today the world is online. Give me one good reason why you shouldn't be there too.
Removing yourself from the online world can leave you unseen, misunderstood, or passed up simply because someone in a similar field is more accessible. As a society, well, we are lazy. We want all the information we need before we make the decision to do or buy anything.
If we want take-out for dinner, we want to see the menu online, and we want to website to be beautiful and functional. If a business isn't offering this to us upfront, we will move on to one that is - regardless of how damn good your take out is.
It's time you take your business to the next level, friend. If you're not online you need to get there. Make it a priority, learn about ways to do it yourself or find someone who can lead you along the way.
If you are online, way to freaking go! I am so glad! Now, take some time to really look at your setup, evaluate what your customers are doing, pay attention to those analytics and know that your work is never done. Keep tweaking your design, update your information regularly, add new and fresh content. This is your little corner of the internet world, dress it up and show off just how serious you are about your business.
Do you have a website you're crazy proud of? Comment below with your link. I gotta see!
Because I am so passionate about creating an online presence for your business – whether it’s selling online or not, I opened up my calendar for 2017 to give you just that.⠀⠀
Learn more about how we can work together to create your place in the online world that wows your customers + works for you below!